Not A Good Look

We’re never quite sure whether official campaigns achieve as much as those behind them would like to think. There’s often an element of ‘something must be done’ without too much concern about whether this is the best way to do it.

So what do you make of this campaign, released by the Metropolitan Police in assocation with Crimestoppers last December?

The idea is that carrying a knife makes you look as dumb and different to your mates as wearing dayglo spandex. Click the pic above to watch the TV ad on the Not A Good Look site. There’s a game on the site too (though it’s nowhere near as good as this one).

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